Pelluz

Simplicity is the Ultimate Sophistication.

As Saint Exupery said, “A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.” Simplicity is treading a line: knowing what to keep and what to throw away…it comes across as magic when it works, because none of the complexity is transferred to users…only simplicity. That is the highest achievement for a designer.

(Vía Bokardo – Social Web Design)