Pelluz

Democracies don’t make great products. You need a competent tyrant.
Palo Alto venture capitalist Jean-Louis Gasse, a former Apple executive who once worked with Steve Jobs. (Vía CNN.)

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When the iPod first came out, it was written off as a failure-to-be because it didn’t offer various features. It was a choice-limited product and therefore it couldn’t possibly succeed in a market that was all about choice. Rob Glaser, CEO of RealNetworks, even used its choice-limited characteristics as an argument to predict its downfall [...]

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A long time ago, a professor named George made a point to me about the difference between a marketing-driven company and a market-driven company. Apple is clearly marketing driven. They don’t do things customers want or demand. They are run by marketers, some of whom happen to be ace engineers.

The Apple Matters Interview: Seth Godin

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